In 2002 Sir Dave Brailsford became the head of British Cycling. At the time, the winning record of the British cycling team was essentially non-existent. In the 2008 Beijing Olympics his team won 7 out of 10 gold medals. The following Olympics in London, Dave and his team achieved the same result – 7 of 10 gold medals. The impressive record and sustained performance is attributed to improving each component of the cycling experience by 1%.
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