Amazon, Netflix, Disney+, Google, and many others make their money by providing content that is personalized on their platform.
When you log into Amazon.com the entire canvas is tailored to your shopping and search history. It is all very personalized to every individual.
In learning and development there is a movement to follow that same pattern. How can we be more like one of these great companies personalizing the experience?
What I realized recently in a conversation with my colleague Bryan Burgher is personalization in learning is not the holy grail. What we are striving for is to be relevant.
The question we should be asking ourselves in learning and development is how can we be more relevant to those we teach? How can we create experiences and solutions that deliver value by being relevant in the moment?
A more personalized experience does us no good if it is not relevant.
When designing your learning experiences, ask yourself – what can I do to make this more relevant?
This single shift in thinking has opened me and my team to more creative thinking.
